World Vision and Farm World would like to thank our readers for donating $67,033 to help children and families in some of the poorest, rural areas around the globe. This money has been used to buy a menagerie of livestock through World Vision’s Gift Catalog program.

“The money raised through Farm World will help approximately 1,676 people. That’s amazing!” said Dan Berggren, among the leaders of World Vision’s Gift Catalog program. “Thank you again to you and your readers.”
As of Feb. 18, 449 Farm World readers had donated an average of more than $149 per donation.

The World Vision Gift Catalog program began in 1997.
“With humble beginnings, the Gift Catalog program has since grown to raise over $25 million a year thanks to very generous donors like your readers,” Berggren said. “It’s through these generous donations that we’ll help over 600,000 people with the money raised through our Gift Catalog program this year. Your readers are a part of a very special group of donors!”
The mission of the World Vision Gift Catalog program is the same as World Vision’s goal, he explained.

“(The program is) dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice,” Berggren said.

He added that World Vision can provide Farm World with a list of the types of livestock that our readers donated, and what countries will receive donations. However, these statistics will take some time to compile.

Farm World will continue to promote the program within our pages. Look for the World Vision coupon on page 16 in this week’s paper. We also have a link to World Vision on our website at www.farmworldonline.com
For additional details about World Vision, go to www.worldvision.org

No Horoscopes

Farm World, at least for the time being, will no longer carry Your Weekly Horoscope in the paper.

The horoscope has never been a central purpose for Farm World; it has always been an element of entertainment. So, when the Associated Press decided to cease offering a horoscope, the Farm World staff decided we could get by without it.

As editor, I am always interested in getting feedback from our readers. We want to be able to serve our readers with the best possible news, information and advertising.

Readers like auction section

One of the places where we often get feedback is at the many farm shows where Farm World exhibits. Advertising Manager Toni Hodson reported that many readers stopped by our booth at the National Farm Machinery Show in Louisville, Ky. recently to say that they liked Farm World’s new four-section format.

In our new format, we’ve collected most of our auction ads each week into a new C section. (Our classifieds - which were in the C section in our previous, three-section format – are now in the D section.) In addition, Farm World intends to provide our readers with more auction-related stories and photos so that our readers can see what certain items are selling for within our coverage area.

This new format is a little more difficult for our auctioneer advertisers who must get their ads to our office by 4:30 p.m. each Thursday to guarantee a listing in the Sale Calendar; however, we believe bringing our auction-going audience to one location will benefit our auctioneers, too.

As usual, our recipes and home-and-family columns remain in the B section, and Farm World’s news coverage leads off the paper in the A section each week.