The story of Jesus’ return to Nazareth following his baptism by John is hardly a good text on "How To Win Friends and Influence People." Yet, it might have been.
Actually, it seemed to get off to a good start. Jesus, Luke tells us, did not go directly from his baptism in Judea to his hometown of Nazareth, but did some preaching and teaching in some of the towns of Galilee. So impressed were the people who heard him that "he taught in their synagogues, being glorified by all (4:15).
It wasn’t long before his new reputation spread to his own hometown of Nazareth. Thus, when it was learned that at last he had come home, his presence in the synagogue was anticipated with much interest. Because of the reputation that had reached them, the authorities of the synagogue treated him as an honored guest, passing the scroll of Isaiah to him to read – a mark of respect.
Jesus stood to read the scroll, as was the custom, and turned to a passage he chose to communicate to them the nature of his mission to his own people. Part of what he read was from Isaiah 58:6 and part from Isaiah 61:1,2, passages in which the prophet speaks of the role of God’s "servant."
Luke describes the tense moment as he closed the scroll: "And the eyes of all in the synagogue were fixed on him" (4:20). "Today," said Jesus, "this scripture has been fulfilled in your hearing" (4:21). That was all, nothing more.
It was hardly the message they might have expected from one whom some claimed to be the Messiah. Few people associated Isaiah’s "servant passages" with the expectation of the Messiah. The Messiah they were looking for would be a powerful ruler, military leader – a liberator to throw off the Roman yoke of oppression.
Jesus, however, saw his mission as one of preaching "good news to the poor," proclaiming "release to the captives and recovering of sight to the blind, to set at liberty those who are oppressed, to proclaim the acceptable year of the Lord" (4:18,19).