Wholesome food grown by dedicated farmers and sourced, served and enjoyed locally is being emphasized by the Iowa Food & Family Project (FFP) with the launch this month of "Homegrown Food. Hometown Values."
The sentiment draws attention to the locality of food and the commitment of today’s farm families to provide that food in a safe and reliable manner that’s good for the environment and communities in which it’s grown. It will be incorporated in all Iowa FFP messaging and activities.
"Farmers are who we stand behind and good food is what we stand for," said Iowa FFP Coordinator Lindsey Foss. "’Homegrown Food. Hometown Values’ emphasizes the commitment of farmers to continually improve while providing wholesome food, much of which is served and enjoyed close to home."
"Homegrown Food. Hometown Values" was launched in partnership with Casey’s General Store. The Iowa-based company, now the country’s fifth-largest chain of pizza kitchens, sources most of the toppings for its popular breakfast pizzas (including meat, eggs and cheese) from farms in Iowa and the Midwest.
"It’s an ideal partnership because we understand the importance of community," said Casey’s Chief Financial Officer Bill Walljasper. "It’s quite common to visit a Casey’s and see people sitting on folding chairs or cases of soda, talking about life or the ups and downs of the market or school events.
"For us, it’s critical to establish relationships in our communities. The Iowa Food & Family Project is a perfect example because it’s connecting people with farmers and the quality food they provide, that we in turn serve in our stores."
One of those farmers is Cristen Clark. She and her husband, Mike, raise pigs and grow corn and soybeans on their family farm near Runnells. They are also featured in a video that accompanied the launch of "Homegrown Food. Hometown Values."
"I’m a mom first and a farmer second," Clark said. "That means I care deeply about the food I serve to my family – the same quality, safe and affordable food that’s served to my neighbors and people all across the state."
The Iowa FFP is backed by numerous partners, including the Iowa Pork Producers Assoc., Iowa Soybean Assoc. and Iowa Egg Council.