There was a unique promotional opportunity for the dairy industry in Michigan recently, when the National Holstein Convention was held in Traverse City.

The first thought that pops into everyone’s mind is: “Traverse City? We don’t have any dairies in that area, do we?” I know, because that was my first thought as well.

The planning process consumed years for the Michigan Holstein Assoc. members, as we welcomed hundreds of dairy producers into the state of Michigan for the four-day event. I knew it was going to be a great time, but I had no idea the pride that would well up in me as I witnessed our dairy industry dig in and do it up right.

The resort was beautiful, the weather was perfect and who could go wrong with the beauty of cherry country in northwestern Michigan? But what I didn’t expect was the gently rolling acres of lush green corn, beans and alfalfa that would take the eye as far as it could see, and the palpable passion of the families of our four tour farms.

The dairy industry in the McBain area is truly one of Michigan’s best-kept secrets. These dairies are not only progressive in technology but have some of the best Registered Holstein genetics around.

Production, type, health and functionality were outstanding, as hundreds of people were escorted among the cows for a look at their herds. Each farm was in top shape and their facilities were literally sparkling.

As attendees shuffled off the tour buses, they were greeted by farm families who were excited to throw out the red carpet. From the youngest to the oldest, the family members and employees were all dressed alike with matching shirts and wide smiles.

As I stood and watched each farm welcome the crowd, I had to swallow back the emotion of being involved with an event that put the spotlight on dairy producers that in the throes of turmoil and uncertainty, but more than excited to share their farm with their impassioned colleagues from all parts of the country.

The work involved to put on this type of an event requires a small army of dedicated individuals with a huge vision. I marvel at the farmers, retired farmers and industry professionals who stepped up to the plate to create an experience for people who were desperately in need of refreshment and encouragement while dealing with low milk prices and the dairy crisis.

And I’m proud that I was able to serve beside some of the best as the Holstein enthusiasts from coast to coast came to Michigan to “Explore The Shore” for the 2018 National Holstein Convention.

The views and opinions expressed in this column are those of the author and not necessarily those of Farm World. Readers with questions or comments for Melissa Hart may write to her in care of this publication.