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Business Briefs

Red Gold launches new website

ELWOOD, Ind. — On June 7, Red Gold launched an exciting new interactive website. Visitors to www.redgold.com will have several brand-specific sites to explore.

“The website is packed with information about Red Gold and our products. It truly represents the image and voice of all of our company’s brands: Redpack, Tuttorosso, Sacramento and, of course, Red Gold,” said Greg Metzger, director of marketing for Red Gold.

“We know our visitors’ top reasons for visiting the website are for nutritious, quick and delicious recipes, product information and company-related facts. So, we’ve added hundreds of delicious new recipes for each brand, along with a consumer-friendly recipe search feature,” he continued.

Visitors to the site can now search for recipes by main ingredients, time-to-table or simply by the product they have in their pantry or refrigerator.

Visitors can browse the sites with simple navigation links, whether they are a potential employee searching for a career at Red Gold, a restaurant operator looking for foodservice information or a consumer looking for their favorite Red Gold product.

Red Gold is a premier full-line tomato processing company with its corporate headquarters located in Orestes, Ind. The company operates state-of-the-art manufacturing facilities in Elwood, Orestes and Geneva, Ind., as well as RGT Logistics in Elwood.

ARGO enters into joint venture with AGCO Corp.

NORCROSS, Ga. — ARGO S.p.A has signed a joint venture agreement with AGCO Corporation in which AGCO will acquire 50 percent of Laverda S.p.A. Based in Breganze, in Northern Italy, Laverda operates one of the most modern and efficient production facilities for harvesters in Europe.

Laverda and AGCO have had a long OEM relationship dating back to 2004. The facility manufactures Laverda-branded combines, as well as mid-range combine harvesters for AGCO’s Massey Ferguson, Fendt and Challenger brands for distribution in Europe, Africa and the Middle East.

“The joint venture is in the best interest of the two companies in order to seize the potential growth opportunities in Europe, Africa and the Middle East for harvesting equipment,” says Valerio Morra, president of ARGO S.p.A.

“We are confident we have found a common ground and interests with a partner that shares the same objectives with ARGO. This agreement is an important recognition of the quality and professional capabilities we have developed in Laverda over the years.”

The joint venture agreement is expected to provide a foundation for long-term product development, as Laverda will gain access to larger combines not included in its current product portfolio. The agreement also includes a 50 percent stake in Gallignani S.p.A, a leading Italian manufacturer of balers, and Fella-Werke GMBH, a German manufacturer of grass and hay machinery.

ARGO-owned tractor brands McCormick, Landini and Valpadana are not part of this agreement.

This farm news was published in the July 4, 2007 issue of Farm World, serving Indiana, Ohio, Illinois, Kentucky, Michigan and Tennessee.
7/5/2007