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Unified Steel adds two colors to stone coated roofing line
 
By Michele F. Mihaljevich
Indiana Correspondent

HOUSTON, Texas – Unified Steel has added two colors to its line of stone coated roofing products. Unified Steel is a division of Westlake Royal Roofing Solutions.
The new colors are Harborwood and Stirling Gray, and are available in the company’s Pine-Crest shake and Pacific tile designs. Westlake describes Harborwood as taupe and Stirling Gray as a cool gray.
These are popular color choices among homeowners, remodelers and builders today, Ann Iten, Westlake’s director of marketing, said in a statement.
The roofing products are cool roof rated by the Cool Roof Rating Council (CRRC), which develops what the council describes as fair, accurate and credible methods for evaluating and labeling the radiative properties of roofing and exterior wall products.
Harborwood and Stirling Gray are colors rated by the CRRC and have proven to provide high solar reflectivity and high thermal emittance as solar energy hits the roof surface, according to Westlake.
“In essence, these colors both detract sunlight and radiate heat off the roof surface, preventing it from absorbing into the structure below,” Iten noted. “Homeowners that select these colors will enjoy lower energy bills and greater comfort in their living space.”
Unified Steel’s roofing product does not hold a lot of heat while asphalt shingles do, said Tom Sands, territory sales manager for Westlake Unified Steel’s central region: Indiana, Kentucky, Michigan, Ohio and Tennessee. Roofs with the product have a wind rating of 120 mph and will last 75-100 years, he told Farm World.
Durability and life cycle are two advantages of Unified Steel’s roofing material over traditional shingles or a regular steel roof, Sands pointed out. “Anywhere an asphalt shingle is used we could re-roof over and use the shingles as an underlayment or tear off and start new,” he said.
The roofing is 26-gauge galvalume (mix of aluminum and zinc) pressed panels with a baked-on acrylic base coat finish with 3M granules, similar to a truck bed liner, Sands said. “We do a granule drop when (the) acrylics are wet and run through oven to back on coatings,” he explained. “Coatings help protect the metal base, and give the panels a natural wood shingle look or tile look.”
Unified Steel’s stone coated roofing material weighs 1.5 pounds per square foot, according to Westlake. “When paired with above sheathing ventilation, Unified Steel provides enhanced energy efficiency performance,” the company said. “All Unified Steel products are Very Severe Hail rated, offer a Class A fire rating (when used with designated accompanying underlay materials), and are hurricane performance rated with Miami-Dade County High Velocity Hurricane Zone approval, the most stringent hurricane resistance standard in the country.”
Sands said the company expects to add more colors in the near future.
For more information, visit https://westlakeroyalroofing.com/.
10/10/2023